SEO VS. SEM: ADVANTAGES AND DISADVANTAGES

When we design do a digital marketing strategy whose objective is to generate traffic to a website or landing page, we can choose different tools. The most effective in terms of "cost-results" are search marketing or e-mail marketing. Free online marketing tool is used for promotion of websites.

Today we are going to write about search engine marketing.

The e-mail marketing we have published in the past, but we'll talk in future posts, given its low cost and high profitability, if we manage Free SEO Analysis optimally.

To understand what is one and what the other, we define them briefly before analyzing the advantages and disadvantages of each of them.

WHAT IS SEO POSITIONING

Ø  It is the digital marketing strategy whose objective is the attraction of quality traffic through the visibility in search engines such as Google, Yahoo! or Bing.

Ø  This is achieved through optimization on page and off page of the page.

WHAT IS SEM POSITIONING

Ø  It is the digital marketing strategy that includes the tools that base their business model on the cost per click to the advertising platform that a user has made on an advertisement. The most popular platform is Google Ad words.

Ø  Now, at the time of including in our digital marketing plan one, another or both; we have to see what SEO Services Free offer us according to our objectives. For example, if our goal is to achieve records to a landing page in a certain period, a campaign, we must choose yes or yes for the SEM positioning. But nevertheless, if we want to position the services of our company in search engines, the most profitable thing is to carry out an SEO positioning strategy, which we can support during the first months with a SEM positioning campaign, given that the SEO results are not immediate.

For more information about Free online marketing, Free SEO Analysis, digital marketing strategy, Google Ad words,  digital marketing, SEO Services Free, please visit the - Illusion Groups.